Users will soon have a updated setting that permits them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the service announced that it currently hosts over 1 thousand million AI videos.
Trial and Implementation
The update is being tested over the following weeks before a global release. This development aligns with a rise in AI content, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing content creators on a competing service primarily display clips produced artificially. A considerable share of this material is classified as “AI slop”, a phrase for substandard, factory-style content that is typically absurd or dreamlike.
Our research shows that a lot of users enjoy content made with AI tools, from AI artwork to science explainers, and we intend to provide users the power to see more or less of that, according to their own preferences,” said a company executive.
Volume and Proportions
The service disclosed that there are now 1.3bn videos on its network labeled as artificially created. Collectively, in excess of 100 m videos are added to the service daily, making AI-generated material a limited part of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the amount of AI content they see by using the topic control feature in the app and choosing AI-made media. Other topics that currently be adjusted under the filter cover politics, style, beauty, and dance.
Platform Guidelines
The platform’s guidelines mandate users to label “realistic” AI-made content, and it bans harmful deepfakes of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.
Furthermore, the platform will from now on apply an “AI-made” watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is intended to deter users from seeking to evade the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2m educational fund for experts and groups to develop informative material about responsible artificial intelligence. This initiative will support educational bodies specializing in educating programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid controversy over intentions to cut jobs for hundreds of content moderators in the United Kingdom. The company is set to reduce a significant number of roles in its content moderation division in London, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.
A senior executive explained that people-led review would still have a role, but automated tools can shield workers by eliminating the most graphic content before it is viewed by people. The platform stated a notable drop in explicit and harmful content reviewed by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
